Did the weird trick work? Did you come here because of “weird trick”? I see those very words a hundred times a day in ads in the sidebars of various sites, and I was curious if it would work to get people to click on this blog link.
“Weird trick to help you lose weight.”
“Weird trick to slash your electricity bill.”
“Weird trick to help men feel 18 again.”
“Weird trick to help save your life.”
“Weird trick to make you look twenty-years younger.”
What is it that people respond to? The “weird” or the “trick” or does it have to be a combination of both? I did fall for the weird trick once, even sat through an entire video on why a certain weight-loss program worked, but when they didn’t tell me what the weird trick was unless I plunked down a bunch of cash, I never again felt the urge to find out any more weird tricks. Have you? Did you learn any weird tricks?
The other common advertising hook is “they hate him/her.”
“Plastic Surgeons hate this mother for developing anti-aging cream.” (It’s always a mother developing the skin cream, as if that automatically makes it safe and gentle, though I’ve known some heinous mothers in my time.)
“Electric companies hate this man for developing a way to save on your utitilty bills.”
This one never hooked me. I mean really, do doctors and utility companies even pay attention to the mother or the developer who found a way to save a few pennies? Do they care? I doubt it. Did this come-on ever hook you? If so, did you learn anything?