I’ve been helping a new crop of writers get a toehold in the social networking world, and many are already discouraged because they are not getting immediate results. Social networking is not like advertising. It’s like . . . hmmm, let me think . . . It’s like going to a movie theater and trying to sell your books to the people around you when all they want to do is watch the movie. Even worse, there are other writers in the theater trying to do the same thing you are, so the viewers are not just focused on the movie, they are purposely shutting out everything else. The challenge is to get their attention and make them more interested in you and your book than in the movie.
That’s what I never figured out — how to grab people’s attention online long enough for them to buy a book. Some people have bought my books, of course, and many of these people have become good friends, which has its own rewards. In fact, a couple of years ago when I realized that the vast majority of my almost 5000 Facebook connections had zero interest in me and only wanted to peddle their own books, I culled my list to a more manageable number. I still don’t know most of the people I’m “friends” with, but there is a growing number of people I do know, which makes Facebook seem so much friendlier. But my books are still slowly fading into obscurity.
The problem with using social media for book marketing is that the majority of the people I’m connected to are other authors. Authors do buy books, but mostly, they are trying to sell their own books. Readers buy books, of course, but generally they read the same authors they have always read (don’t get me started on James Patterson!) with a couple of new authors thrown in to season the pot.
Whenever a book goes major big time like 50 Shades of Gray, it goes big because non-readers buy it. Which means we can’t promote to other authors and we can’t promote readers, so we need to promote to non-readers, who, of course, will not pay attention because . . . they don’t read unless a book goes big.
That is the conundrum I have struggled with for seven years. The best thing, of course, would be if I were the first (or even second) to try something new. The first guy who promoted his books on FB sold a lot of books, but he made his fortune with his subsequent book on how to make a fortune selling books via Facebook.
It’s hard to explain all this to newly published authors. And I don’t really want to, anyway. One of the new crop might be able to figure out a fabulous new idea for promoting that I can steal!
Meantime, I’m doing interviews with these authors on my Pat Bertram Introduces . . . blog. Feel free to join the fun!
Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.