Twitter.com is a microblogging site where you post 140 characters at a time. I’ve written 100-word stories, 100,000-word novels, blog posts of various word counts, but anything that can be said in 140 characters or less almost doesn’t seem to be worth saying, so I’m having a hard time finding a home in the Twitosphere (or do I mean the Twitterverse?). Still, I’ve learned a few things about this twitterish world.
1. Tagging your tweets. You add tags to your tweets by using hash marks. For example, when I tweet this post, if I add #twitter to my tweet, people who are interested in finding out who is tweeting about Twitter can search for #twitter, and discover all recent posts with that hash mark. One of the most popular hashtags for writers is #amwriting.
2. The difference between # and @. # is how you index your posts so other people can find them via the search function. Don’t use the hashtag for your name because no one will be looking for you that way. Use @ with your Twitter user name. (For example, @patbertram.) People can then click on your name and be taken to your profile. If @ is at the beginning of the tweet, then only the person you mentioned will see it, so if I put @patbertram at the beginning of a tweet, no one would see it but me. If you want to just mention the person rather than leaving them a message, put the @ in the middle or at the end of the tweet. That way anyone can see the tweet.
3. Retweeting. If you see something interesting, retweet it. (If you don’t see the double arrows at the bottom of a tweet, hover your cursor over the the tweet and they should appear.) This helps interesting posts get more exposure, and introduces you to a wider audience so that you will eventually get retweets.
4. Respond to people who respond to you. Respond to interesting comments. Twitter is like a crowd of people all talking at once, so there are many different conversations going on at any one time.
5. Favorite-ing. Under each tweet is a star. If you click on the star, you “favorite” it. It’s a way of acknowledging that you read and liked something. It’s also a way of bookmarking items so that you can find them again. (You just go to your profile and click on “favorites.” It should be just off to the right of your profile picture, It’s a lot easier to find a tweet in that list rather than on your Twitter home page.)
6. Trending topics. On the right sidebar of your Twitter home page, there is a list of “trends.” These trends are topics that are currently popular (as in right-this-very-minute popular) and are compiled from the most retweeted tweets. Browse the trends or jump right in and contribute to the cause. It’s a great way of joining the crowd.
7. Lists. You can create lists of people you’d like to keep up with so they don’t get lost in the ever moving Twitter stream. To make a list, click on your photo in the upper right hand corner, click on “lists.” Look to the right hand side of the screen and click on “create a list.” There is also a link to click to learn more about lists.
8. Graphics. A friend who is an expert at online promo suggested that I use photos to illustrate posts on twitter. When I started with Twitter, photos weren’t shown in the feed, but now they are, which makes them very important. She also suggested doing graphics for my books for twitter and FB. A graphic is just a background image with a brief hook and a photo of the book cover, something compelling to catch the eye. Once you have made a couple such graphics, you can use them over and over again, posting them on alternate days, or however you’d like to use them. It’s fun to make the graphics. If you have a photo editing program like photoshop elements, you can make them using that program. Or you can do them online using a site like canva.com. You can find a couple of examples of such posters here: Pat Bertram – Timeline Photos | Facebook. Don’t forget to use # before keywords so others can find your graphic when they look for similar posts.
9. Pin. You can pin your graphics or any tweet to the top of your twitter profile. After you have posted your tweet, look for the three dots at the bottom and click on them, then click on “pin to your profile page.” That way, anyone who goes to your profile page will see it.
10. Interact with people! If someone responds to your tweet, respond back. If you see something of interest, reply or retweet. Twitter is a like a world-wide cocktail party. Stroll around and listen in.
If you have any other suggestions, feel free to offer them!
Thank you. @patbertram
Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.