Promotion gets absurd at times. Every day, almost, I get an email from Twitter telling me I can promote my books on Twitter. All I have to do to optimize my presence on Twitter is to buy Twitter ads. Yep. That’s what they say. But here’s my question. If those ads are so effective, why isn’t Twitter using Twitter ads to promote their promotional services instead of spamming me? Apparently, as annoying as spam is, it works better than anything else. At least for Twitter. Me? I unsubscribed from their emails.
A couple of years ago I got an external drive for my computer. It’s a great way to back up files. The program automatically updates the drive, so I never have to think about it. Well, that’s the way it’s supposed to work. In reality, it uses so much memory and CPUs that my computer runs slower than . . . me. (I sat here for a moment trying to think of a clever simile, and that’s the best I could come up with. Sheesh. At least the simile has the merit of being true. I do run slowly when I run, which is as seldom as possible.) Still, I’ve managed to make the drive work for my needs. The strange thing is, every few days I get an email from the company trying to get me to buy another external drive. If the drive worked the way it’s supposed to, I’d never need another drive since files are simply updated, not rewritten. So why the constant barrage of promotion? Perhaps they know they sold me a crappy drive?
Today someone posted a link on one of my Facebook groups promoting their promotional services. The promotional article began with things you should not do to promote. All of my FB groups are promotion-free zones, so here’s a tip — before you promote in certain groups, be sure to check that such promotions are acceptable. And if promotion is not allowed, do not promote. I deleted not only the link but the person who posted the link. Problem solved . . . for me, anyway.
Every day I get dozens of requests to download someone’s ebook for free. These authors seem to think that because the book is free that their telling me about it isn’t promotion, that they are doing me a favor by allowing me the opportunity to read their less than immortal prose. To me, such promotion is every bit as bad as the authors who scream at every opportunity, “Buy my book.” I suppose commando tactics work, but not for me. A lot of these authors are on Facebook, and I have no qualms about unfriending such unfriendly folk. Who needs the aggravation?
Maybe I’m too picky. Maybe these are all reasonable ways of doing business. But I would never resort to such tactics.
Well, almost never.
Buy my books. Please.
Pat Bertram is the author of the suspense novels Light Bringer, More Deaths Than One, A Spark of Heavenly Fire, and Daughter Am I. Bertram is also the author of Grief: The Great Yearning, “an exquisite book, wrenching to read, and at the same time full of profound truths.” Connect with Pat on Google+. Like Pat on Facebook.