This anything-goes publishing world has been perplexing me for quite some time now, both as an author who is trying to find a place in the wild book frontier of throw-everything-out-there-and-see-what-sticks and as a reader who is trying to find sanity and good-editing and great story-telling among the millions of books being offered for sale.
People think that good books will rise to the top, that such books will automatically find a readership, but that is not always the case. Wonderful books are being overlooked, and dreadful books with no redeeming value are filling millions of Kindles. Shrugging off the conundrum as “survival of the fittest” doesn’t help matters, because in this case, it seems to be matter of devolution, of having to accept typos, poor grammar, ridiculous errors of fact, and an appallingly low standard of literacy. Compounding the problem is that many good writers, who have to watch their books stagnate, no longer see the point in writing, which lowers standards even more.
I used to think this was a matter of a breakdown in the filtering process. If authors have to submit their books to publishers, if they have to go through an editing and copyediting process, then books have a minimum of errors and at least a modicum of good storytelling. Or at least they used to. Even the major publishers are lowering their quality control. If their aim has always been to sell the lowest common denominator, and if those people don’t care about quality, then there is no point in adding to the expense by doing the work. Nowadays, when the fastest selling self-published authors are those with an ever growing stream of books, quantity and not quality are the key.
The real problem as I have come to see is not one of filtering, but of strata. There used to be definite strata when it came to readers. People stuck to their own genres, though even within a genre there were definite layers of quality. Some romance writers, such as Colleen McCullough, rose to iconic status. Others, such as Danielle Steele, were firmly entrenched in the lower middle. And still others churned out myriad books for lowest of the low, Harlequin and Silhouette and the other subscription publishers.
And never, except for perhaps the iconic writers, did anyone consider these books to be great writing. (Most could not even fall under the heading of good writing.) And never did the best writers have to compete or be compared to these writers. Yet that is what is happening today. With Amazon taking hold of the book business and running away with it, demarcations between utter trash and high quality books have completely disappeared. All books are thrown into the slush pile, all are ranked by the same classification system, all are treated equally.
But the truth is, all books are not created equal. Just because a book is uploaded to Amazon, just because it sells, it does not mean the book is worthwhile. A badly written book with no redeeming value is still trash, but few people seem to notice, and fewer seem to care.